Tag: Customer Experience

  • A ‘brand’ view of the telecoms industry

    Tim Pritchard, Kantar TNS at the Great Telco Debate In the spirit of getting outside perspectives on the evolving telecoms market, Tim Pritchard from Kantar TNS, the WPP company which is the largest custom research business in the world, joined the Great Telco Debate on the role of telecoms in the digital economy. The brand…

  • The Six Million Dollar man 40 years on. Wearables, Smartphones, 3D printing. Cost to you <$100k!

    As a teenager in the 1970s I loved Steve Austin, the astronaut who crashed and was rebuilt. Remember the tag line “Gentlemen, we can rebuild him. We have the technology, the capability to make the world’s first Bionic man”! It captured my imagination and has come to the front of my thinking now as I…

  • Managing the egos in the digital eco system

    Straddling different industries as an analyst raises some fascinating anomalies. Telecoms, Networking, IT & Media are, like the US and the UK, often divided by a common language. Some interpretation is often required when talking about managed services, multi-channel, multi-screen, let alone Customer Experience.  And, each industry believes it holds the upper hand when it…